Must be something in the water is said when the incredibly uncommon occurs. Incredibly uncommon is kind of our thing.
You bet your sweet bippy there’s something in our water.
We began our curious beverage journey in March 2020, right at the beginning of that thing we don’t want to remember anymore. Starting with a curiously sour beer with a hint of sweetness, we dedicated ourselves to looking at every beverage we curate with that same lens of curiosity. Whether it be our Canadian whisky aged in rum casks, our World Beer Award winning Brunch Stout, or the coffee we source directly from small farms in Costa Rica, we believe curious people deserve curious beverages. We welcome you to our flagship brewery in Toronto’s Liberty Village to drink curious.
Something in the Water beer is best enjoyed with family and friends by the water.
Why else do you think we name each of our beers after our favourite bodies of water? Cottage hangs. Secret fishing holes. Creeks. Cricks. Pools. Ponds. Even charity dunk tanks. The best times we’ve had have been on, or near, water.
That’s just one reason why 5 cents from every can purchased supports clean water across Canada.
Another reason for this commitment? The brewing industry uses a tremendous amount of water. And while the end result may be delicious, it means we need to do what we can to make sure there’s plenty of clean, beautiful Canadian water to brew craft beer for years, dare we say decades, to come.
We acknowledge we are swimming in a much bigger ocean.
Look. From a local brew operation such as ours, the five-cent-from-every-can thing may ultimately amount to a small drop in the bigger bucket. At least compared to organizations like Swim Drink Fish. Since launching in 2001, the nonprofit has worked to connect people with water.
They focus on water because all communities need swimmable, drinkable and fishable water to thrive. And like us, they believe everyone has a right to it.
We care about the work they do – and you should too.
Like Swim Drink Fish, we believe that every person should be able to swim at any beach without having to worry about health risks. That’s why we proudly support TheSwimGuide.org. It is your one-stop-dock for beach and water quality information across the country. When the connection between you and your water fades, so does your instinct to protect it.
Beach water quality is like the weather: it changes all the time. That’s why it is important to check water quality every time you plan a trip to the beach. Keeping Canadian beaches safe means keeping people and wildlife safe, too.
So that’s why we are sponsoring 10 beaches across Canada.
The more beer we sell, the more beaches we will support — from coast to coast. Which means all the more clean water experiences for you — from coast to coast.
All told, Swim Drink Fish and The Swim Guide support 8000 beaches across Canada.
Yup. And meanwhile, we’ll keep naming our beers after our favourite bodies of water. We have to. Our marketing guy said so.
Need more Something in the Water?
Drink up some fresh press:
LIBERTY VILLAGE’S NEW BREWERY (JAN 26, 2022)